A cookie is a small file placed onto your device that enables iERA features and functionality. Any browser visiting our sites may receive cookies from us or cookies from third parties such as our customers, partners or service providers.
We use two types of cookies: persistent cookies and session cookies. A persistent cookie may help us recognize you as an existing user, so it’s easier to return to iERA or interact with our Services without signing in again. A persistent cookie stays in your browser and will be read by iERA when you return to one of our sites or a partner site that uses our Services (for example, sites that use our sharing or job application buttons). Session cookies last only as long as the session (usually the current visit to a website or a browser session).
A pixel is a tiny image that may be found within web pages and emails, requiring a call (which provides device and visit information) to our servers in order for the pixel to be rendered in those web pages and emails. We use pixels to learn more about your interactions with email content or web content, such as whether you interacted with ads or posts. Pixels can also enable us and third parties to place cookies on your browser.
Local storage enables a website or application to store information locally on your device(s). Local storage may be used to improve the iERA experience, for example, by enabling features, remembering your preferences and speeding up site functionality.
Other similar technologies
What are these technologies used for?
Below we describe the purposes for which we use these technologies.
If you’re signed into iERA, these technologies help us show you the right information and personalize your experience in line with your settings. For example, cookies enable iERA to identify you and verify your account.
Preferences, features and services
For example, cookies can tell us which language you prefer and what your communications preferences are. We may also use local storage to speed up site functionality.
Cookies and similar technologies help us show relevant advertising to you more effectively, both on and off our Services and to measure the performance of such ads. We use these technologies to learn whether content has been shown to you or whether someone who was presented with an ad later came back and took an action (e.g., downloaded a file or made a donation) on another site. Similarly, our partners or service providers may use these technologies to determine whether we’ve shown an ad or a post and how it performed or provide us with information about how you interact with ads.
We may also work with our customers and partners to show you an ad on or off iERA, such as after you’ve visited a customer’s or partner’s site or application. These technologies help us to provide aggregated information to our customers and partners.
Performance, analytics and research
Cookies and similar technologies help us learn more about how well our Services and plugins perform in different locations.
We or our service providers use these technologies to understand, improve, and research products, features and services, including as you navigate through our sites or when you access iERA from other sites, applications or devices. We, or our service providers, use these technologies to determine and measure the performance of ads or posts on and off iERA and to learn whether you have interacted with our websites, content or emails and provide analytics based on those interactions.
We also use these technologies to provide aggregated information to our customers and partners as part of our Services.
If you are a iERA member but logged out of your account on a browser, iERA may still continue to log your interaction with our services on that browser for up to 30 days in order to generate usage analytics for our Services. We may share these analytics in aggregate form with our customers.
What is Do Not Track (DNT)?
DNT is a concept that has been promoted by regulatory agencies such as the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing Internet users to control the tracking of their online activities across websites by using browser settings. As such, iERA does not generally respond to “do not track” signals.